IFF

IFF

PROJECT
International Flavors and Fragrances asked Trendera to identify key themes and trends to help ideate and inspire their fragrances 1 ½-5 years out

METHOD
Trendera curated trends and inspiration from The Trendera Files as well as leveraged our panel of industry insiders and consumer Influencers to create a comprehensive report that included inspirational ideation, themes and global examples of each theme.

RESULTS
Trendera created a highly visual deck filled with over 50 relevant trends/themes in the categories of Fashion, Beauty, Food, Entertainment, and Design. Trendera worked with IFF to determine the best ways to apply these trends and themes in order to create the most appealing fragrances for their customers.