Showtime

Showtime

PROJECT
With several hit shows on air, Showtime wanted to insure that future shows and existing shows continued to tap into what consumers 18-54 find most appealing in content and marketing.

METHOD
Trendera previewed programming to create an Entertainment scorecard for each show including generational contextualization, macro level trends, character analysis and marketing relevance.

RESULTS
For each show, Trendera created a deliverable that included the scorecard and a presentation of recommendations and analysis based upon trends, characters and the media landscape.