The Gap


Recognizing that the Millennial generation is key to future growth, GAP wanted to better understand the Millennial generation globally. The insights and findings were needed in order create product, in-store design as well as develop marketing & PR strategies. It was important that their efforts be authentic to their brand while recognizing and leveraging local market traits.

Trendera conducted a quantitative segmentation study in four countries (US, Canada, UK and Japan) as well as in-person in-depth interviews with consumers in each market.

The output of the project indicated the strongest two segments for GAP to target, as well as a complete overview of all segments in each of the four markets. Trendera’s deliverable included a full day workshop, presentation with 360 marketing recommendations and video to better illuminate the consumer.